Why CrossFit? - Part 6

November 23, 2015

In case you missed them, here are parts 1, 2, 3, 4, and 5.

 

Why CrossFit? - Cost Effective

 

The current state of the health and fitness industry is broken, in my opinion. Most gyms are run like casinos. They do their absolute best to get you in the door so that they can get as much money out of you as possible once you're there. Fancy buzzwords and promotions used to lure people in, to and to give you these illusions of a better life, and possibility that this is the time that you are going to make a difference. This is the gym that is going to help you reach your goals, or at least that's what they're selling. Unfortunately for most people, they finally get the courage to put their foot forward and sign up for a gym membership, but then once they're in the door, they have little to no knowledge on how to actually start and maintain a consistent, safe, and effective workout program.

 

On top of that, most of the weight machines and pieces of equipment you see in your standard gym is awfully expensive. Most gyms either rent or own these pieces of equipment. In order to off-set the costs of this equipment, they need to maintain a certain member base. Pieces of equipment, I might add, are essentially useless to improve an individual in any way, shape, or form unless you know how to use them. So members enter a gym, "test out" a few of the weight machines, maybe get sore muscles the next day, but then wonder why they aren't improving after a week of "working out."

 

I have been involved in this industry for years now, which is certainly long enough to realize that most fitness facilities try and squeeze people for as much of their money as possible. Sure, a lot of fitness facilities offer a pretty affordable baseline price to get you in the door so that you can rent their equipment, but let's be honest, most people either don't know how to train effectively/safely or have no idea how to effectively program for optimal results.

 

Don't believe me? I have frequented a popular chain of gyms here in Canada. The buildings themselves are absolutely beautiful. You walk inside and are greeted with a 2-storey tall waterfall. There are TVs on every wall. There is a nice fresh smell in the air. There are bubbly happy people greeting you at the front desk. Like my analogy from above, does this not sound like a casino to you? Gyms do their absolute best to make you as comfortable as possible when you're there.

 

Ok, then let's talk about personal training services. Even if you find yourself a pretty reputable trainer that seems to know what he/she is talking about and is knowledgable enough to help you, they are unfortunately just glorified salespeople. The system itself sets trainers up to be salespeople to generate extra income for the facility. Most gyms start their personal training packages at upwards of $60-70/hour, where only 25-50% of that goes to the trainer themselves. Most of us should know by now that leading a healthy life comes from consistency. I don't know about you, but I know that I would go broke if I had to pay a personal trainer that kind of hourly wage a couple times/week. For less than the price of 2 personal training sessions (at least at the Athlete Institute), you can get an unlimited month of Coaching, programming, workouts, camaraderie, etc. That is what we "sell" at CrossFit Orangeville.

 

Yes, we are a business, and businesses are run to try and make a profit. Having said that, what we offer as our service at CrossFit Orangeville is a place where you can get top-notch Coaching and training facilities for tremendous value. Sure, we are obviously biased, but we think we do a pretty damn good job at improving the livelihoods of all of our members at a very reasonable cost.

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